thurs 27 may 2021


Social prosperity: how digital data can be harnessed to measure the wellbeing of our communities


Our cities are changing faster than ever, putting pressure on planners and decision makers to get them right. Cities are becoming more data-led. And while most cities and projects have increasingly sophisticated technology for measuring its physical environment – like traffic or digital building twins – when it comes to planning places for people, we have very little data on human experience and behaviour. You can’t create places for people without data about people, in the same way that you can’t create transport plans without traffic data.


It’s time to think differently about how we measure and manage the wellbeing of our cities as traditional data sets are often not enough. Cities around the world are placing increasing priority on wellbeing as a central driver of policy and planning outcomes. However there is growing focus on how such measurement can actually be achieved.


In this presentation we will discuss why social wellbeing is a superior measure for creating equitable and liveable cities, how we can measure it, and why we created the Social Prosperity Standard.


The Social Prosperity Standard is a framework for city wellbeing measurement that draws on 100+ of the world’s leading wellbeing frameworks and decades of social research. Its real innovation, however, is that rather than using surveys, census and other time-consuming data it leverages Neighbourlytics’ rich social data set to provide evidence of wellbeing measures at a neighbourhood scale.


We will discuss recent case studies and game-changing insights gained by local governments who have used the Social Prosperity Standard to assess social wellbeing across their municipality as part of Neighbourlytics Launch Cities program – including City of Sydney, City of Monash, City of Moreland, City of Parramatta, City of Litchfield and Norwest.


This engaging presentation will look at practical take away for planners, governments and urban development professionals interested to embed wellbeing as a driver if decision making.


Lucinda Hartley


Urban designer turned entrepreneur, Lucinda Hartley uses big data to measure the quality of life and wellbeing of neighbourhoods. She is a co-founder of Neighbourlytics, a social analytics platform which has created data for more than 500 neighbourhoods in over 10 countries and is influencing some of world’s most significant urban development decisions. Lucinda was recently named as one of 100 Women of Influence by the Australian Financial Review and one of Melbourne’s Top 100 most influential people by The Age. With over a decade of experience in urban innovation, Lucinda was a Myer Innovation Fellow, Westpac Social Change Fellow, and was previously co-founder and CEO of award-winning placemaking consultancy, CoDesign Studio. Prior to this her insights contributed to defining UN Sustainable Development Goal 11 (Cities). A designer turned tech-founder, Lucinda is alumni of Massachusetts Institute of Technology (MIT) and Singularity University. Lucinda don’t separate work and personal life: first we shape our cities, then they shape us.